adidas Originals by KANYE WEST – YEEZY Season 1

Just launched in-stores now, the Kanye West and adidas Originals YEEZY SEASON 1 (AW15) is already making waves.

It is not just a timeless collection of apparel and footwear, but a ‘solutions based’ clothing line (as described by West himself).

In his latest interview on SHOWStudio with Lou Stoppard, West explains that he wants to simplify our lives with the Yeezy Season 1 designs and to give us more of our time back (and apply it to other important things in life). We totally agree with this approach, and look forward to seeing more from the collaboration.

Again West has used NYC personalities as his models, showcasing and celebrating all body-types. Always breaking fashion boundaries, societal norms and creating new structures within that realm, West has has an unstoppable year.

To shop the full collection, visit www.adidas.co.uk

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