CHEREVICHKIOTVICHKI | PRESENT-PAST: A SHADOW OF THE PROCESS

A four piece on-site installation by London-based womenswear designer Cherevichkiotvichki is currently exhibited at the Mona Moore concept store in Los Angeles.

Exhibited until the February, 2016, the installation is a visual and physical experience for the designer’s Spring/Summer 2016 collection backstage preparation. Over a 3 day period indoors and outdoors, the set was built with all components sourced locally, telling the story of “the meticulous dyeing process so far used by Victoria Andrejeva only in her London and Italian ateliers”.

The Cherevichkiotvichki woman is represented in the display, wrapped in cloaks of the dyeing elements in the designers’  work, each extremely original in tone and feeling (one in earth-like colours from processed eucalyptus leaves). The current collection of Cherevichkiotvichki womenswear garments, and leather goods (footwear and accessories) is an adaptation of the past which still exists in the realm of her so-called physical reality. It is almost like a trademark of the designer, celebrating elements and traditions of the past, whilst modernising them with her unique vision.

The Cherevichkiotvichki collection of womenswear and shoes are all available at the concept store.

Mona Moore, 222 Main Street, Los Angeles 90291

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CHEREVICHKIOTVICHKI

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