Designer Profile : Ovelia Transtoto

London is a city that celebrates designers of all walks. They live, work and carve their own path in this bustling city.

Design consultant Ovelia Transtoto, originally from Indonesia, is no exception. Already holding her own aesthetic, she has applied her stamp to various projects in fashion and music.

Working with young labels and designers such as WILDHEART RECORDINGS and Nicholas Daley, she actively contributes to the ever-growing creative culture in London. Under her business, Ovelia Transtoto Limited, her creations have seen her turn heads in all the right places.

Studying at Central Saint Martins to complete her BA course in Fashion and Textiles, her knowledge and expertise in combining various elements make her one to watch!

We take a 5 minute break with Ovelia to get to know her and her work….


Ovelia Adinda Transtoto

Design Consultant
Fashion, Prints, Graphic, anything and everything visual

Bethnal Green, London

Jakarta, Indonesia


Born and raised in Indonesia, can you tell us more about your upbringing?
My upbringing was pretty normal I guess there were positive and negative things that happened which shaped me. But my parents are very inspirational people, they also have the best taste and thought me to always be thankful and open with things.

Why did you move to London?
I didn’t like what I did back home and decided to get back to school

Where and what did you study?
Central Saint Martins Fashion Print

Do you recommend for other fashion designers to go down this same path?
Everyone’s paths are different and I think people should trust their intuitions to find their happiest path.

Are there are special techniques you prefer to use in your work?
I don’t really have that much special technique to be honest, I just do things how everyone else is doing it absorb, process, and produce.

What other designers do you admire?
Well since my I am obsessed with clothes, my ultimate designers are Junya Watanabe, Miuccia Prada, Raf Simons, Helmut Lang, and Nicolas Ghesquière


For more of Ovelia Transtoto’s work:


WH002 ruby pics collage4-1

Above: Graphics designed for London-based music label WILDHEART RECORDINGS


Above: Custom print designed for Menswear Designer Nicholas Daley