GRIND LONDON SS15 | ‘IN SEASON’
It’s been a while that this brand has been on our radar, and they continue to grow from strength to strength. Grind London present their main release of Summer ‘15 via the ‘In Season’ collection, consisting of shirting, shorts, trousers, polos, jackets, sweats, t-shirts, and headwear. With select fabric sourced from Japan, the team from Grind London have gone straight to the top, working with the best material available. We have always admired the England – Japan exchange, and the garments reflect this perfectly. In this season’s collection, the Japanese micro-peach cotton twill jacket and the Japanese loopback cotton sweatshirt are highlights.In saying that, with their lookbook shot in a different part of Asia, they are emphasising an evolved Grind London guy – an international traveller with a wide scope, practical taste and a need for individuality.
The collection, which is available on the 4th of May, draws inspiration from the notion of being ‘IN’. From high fashion to high season, the collection sees the London lifestyle brand reference the ‘INs’ of past and present, looking beyond short-lived trends; instead focusing on longevity, whilst championing the mentality of being forever ‘In Season’. Graphics this season are of note, referencing the theme very well, but the brand’s attention to detail with the products themselves allow them to continue their concept and constantly evolve.
Lookbook shot by John Todd