London Brand To Watch : CRICKETT “Stay Safe and Garmented”
Stylist by trade, we first met Chris Amfo Okoampah, the designer behind CRICKETT, when he was working at Dover Street Market London. We were drawn to his laid-back approach, the subtle cool that led him to style shoot’s for not only Champ Mag, but London favourites such as i-D Magazine.
Since, he has established his own label CRICKETT, a label celebrating the English attitude, and documenting the cheeky graphics that surround everyones everyday lives. It’s a “by Londoners, for anyone” type of approach.
The label works with typical British graphics, reminding us of the country’s wealth of individual items that identify it from the rest of the world. Not only England, but London as a city stands strong with it’s own personality, and it’s the personalities that work and live in this concrete jungle that make it such an exciting and rewarding place.
With The HIDEOUT Store in London’s Soho, the first stockist for CRICKETT, it is a sure sign of big things yet to come for the South London-based brand. We chat with designer Chris about how it all started, and why you should get involved in the humble brand which so far has worked organically, but is fast becoming an iconic London staple.
Please tell us about Crickett and how it started.
Crickett started from a collection of images, with basic photoshop skills I manipulated the images to make some fun pop art. Later, I gathered that these graphics could make some good t-shirts and had the graphics professionally drawn up. The name Crickett is not really a homage to the sport.
Who is behind the label?I have help with production in terms of bringing graphic ideas to life.
My brother Andy came up with the name Crickett. We’ll email each other references and exchange ideas almost every day.
Where is Crickett made? Are they hand screenprinted?
The t-shirts are currently being produced from a North London based factory. Yes using the hand screen printing technique, I wanted to take the same approach that so may brands that I look up to have taken.
I really appreciate what goes into making a t-shirt a lot more than I used to now. It’s very important to me that the stuff is made to a good standard and that it feels worth the price it’s sold for.
Where do you see CRICKETT in the future? Where do you want to take the brand?I want to stand for more than just t-shirts. Crickett has the potential to be more than just another ‘t-shirt brand’. Brands tend to organically progress from t-shirts, to move on to make products such as sweats, caps etc.. All these things are very aspirational of course but I’m looking into what other less obvious lifestyle/clothing products I can realistically produce.
It’s important that Crickett stays as original as it can in this current climate, we don’t want to look too much like anyone else.
Where did the ideas for the graphics come from?
The graphics take reference from various aspects of British culture. Old money banks, contemporary cult products and comic strip characters nave been explored so far.
It’s all been directed and styled with a rather suburban London aesthetic, which is where I’m from and always keen to represent .
Based in London and inspired very much by the city and it’s suburbs, what else do you love about living here?
London is at its best in the Summer, good weather always puts everyone in a better mood. You can be in central London and meet so many walks of life, its almost cliche now to praise London on being so multicultural but I really appreciate it.
What is a typical day for you?
A typical day involves an overground train, at least one Neptunes produced song, a few Whatsapp texts and getting i-D’d
With London brands on the come up more than ever, and when the focus has been so highly on Supreme in the streetwear scene, where do you see British labels heading?I hope to see more British brands become internationally known. I think the best ones on the up at the moment show their British identity well! I love Americana as much as the next person but there is so much in our own culture to reference.
What other brands do you suggest we keep our eye on?Two important influences of mine are Sk8thing and Fergadelic.Sk8thing has a label called Cavempt or C.E. Fergadelic was behind Tonite and has a new project called Aries which I’m keen to see more of.
If I have enough time I’ll opt for the bus as my mode of transport. I’m always sure to hear some school kids at the back cracking jokes and taking the piss out of each other. They come out with the the funniest things, It brings back so many jokes school memories of bus rides home.
Tea! Either green or earl grey please. I’ve never had a hot toddy, any good?
// www.thecrickett.com //