Reebok Classics: ‘Give Me Your Classics And I’ll Show You The Future’

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Reebok Classics are making a comeback, and it’s no surprise. Their origins are steeped in British youth culture, their attitude and philosophy appealing to an international audience also.
This new film by Reebok Classics is the story of an innovative and pioneering brand that helped shape the destiny of modern sports performance, as well as British youth culture.
The film is a celebration of creative youth: the current pioneers who are making music, creating great record labels, making flyers and magazines. They are crafting their own future as well as shaping ours. Their story challenges us all to focus on the present and the future.
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Reebok Classics ‘Give Me Your Classics And I’ll Show You The Future’ from The Rig Out on Vimeo.

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Made by The Rig Out (www.therigout.com) and directed by Antony Crook of Ridley Scott Associates – on location in Bolton and Manchester (the birthplace of Reebok).
Cinematography by Lol Crawley and a voice over by Paul Popplewell (Tyrannosaur, 24 Hour Party People).
And featuring an original score by Illum Sphere
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Stills look book to accompany the film shot by Joshua Gordon
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