4-9 April, 2017 
Cinema Arti, Via Pietro Mascagni,
Milan, Italy

London-based Studio Swine creates molecular curiosity with their immersive and ephemeral installation New Spring
with global fashion brand COS at this years Salone Milan Design Week.

Creating mist-filled temporary “blossoms” that burst upon contact with skin and bounce off certain fabrics, it is an ode to the ephemerality of the design week itself and nature itself. Utilising recycled aluminium for the tree-like structure dispelling the blossom bulbs, the design takes cues from Italian lighting; spherical bulbs and sweeping arched lamps inspired by form and function.

Studio Swine is an exceptional, forward-thinking design duo based in London focussing on incorporating an element of nature in all of their designs. Husband and wife-duo Alexander Groves and Azusa Murakami first started Studio Swine (Super Wide Interdisciplinary New Explorers) in 2010,  developing a progressive practice executing projects exploring the future of resources and materials in the context of globalisation and modern industrialisation.

In their first collaboration with COS for this weeks Salone Milan Design Week, the immersive installation is held inside Cinema Arti, a 1930’s cinema designed by Milanese architect Mario Cereghini. Here, they are engaging visitors and exploring a more diverse type of blueprint for ideas; inspiring molecular curiosity and the power of natural materials in design.

Additionally, select previous works by Studio Swine will also be on view from the 3rd – 11th of April in the COS Brera and Corso Venezia stores including ‘Hair Highway’ (2014), a curious example of alternative resources and innovative craftsmanship, with various objects made from human hair; and pieces from Fordlandia (2016), a recent project by Studio Swine sought to revive Henry Ford’s lost utopia in the Amazon Rainforest.

Champ Editor Monique Kawecki sat down with Alexander and Azusa at their installation to talk more about their extraordinary concept and research development behind the project, and their ongoing challenge to reimagine pre-existing views of aesthetically-pleasing and reputably-valued materials and objects.


Monique: How did this project and installation with COS first come about?

Studio Swine (Alexander and Azusa): Of course we’ve been a great fan of COS for years, but it really started last year when we were asked to be in their magazine. They do these wonderful biannual magazines, and we were interviewed by Hans Ulrich Obrist. We were then invited to meet the team, where we talked about what we do and the depth behind it, and they told us about their own values and a bit more about what they do. We felt this great synergy between us and COS. They are also very much involved in the art and design world, and when they asked us to come up with something for Salone it was great, as we’ve never really done anything this big. It is definitely our most ambitious work to date. They’ve been very supportive and given us an open brief, so we were able to realise our whole vision.

It seems as though your focus for the installation was on a ’temporary’ or ‘ephemeral’ element. Was that also part of your thinking process?

When COS talked us through their key values (modernity, simplicity, functionality and tactility), we considered these key themes carefully and we though about creating something that didn’t leave a trace at the end of the week. We didn’t want to kind of add more to the world full of things, and especially at Salone where everyone is busy and overwhelmed by everything. We wanted to create something that could just disappear after a week.

Here you’ve worked with bulbs of moisture, what sparked the interest to use this ephemeral material?

Our main inspiration was the cherry blossom, and because it is currently spring and reflects a type of wonderful inclusive experience that will only last one week too. It’s interesting because the bubbles bounce on fabrics in different ways and then burst on your skin, so there is this kind of interaction with the public and what they’re wearing as well which is quite fun. The bubbles have a kind of perfect geometry, they’re perfect spheres. They have a slight weight and balance, and these are the same things you can see in COS’ sensibility when they design garments; the geometric, minimalistic shapes and weighted balance. So it was kind of embodied in our piece.

The materials you work with are always somehow related to nature, such as your optical lenses made of hair, aluminium foam resembling lava stone, or even the way you incorporate recycled plastics too:

Yes, and even in Sao Paolo we used recycled cans for the Can City Project. We’re always interested in where materials come from, as we feel materials are sometimes an overlooked aspect of expression. You can express a lot through materials, and so we tend to not want to go down the cliché road of marble and brass, which are already very beautiful. They’re used a lot, so we try to find unusual things where we can talk about landscapes and expand the conversation. Although ocean plastic is a completely synthetic material, we were interested in the fact that we were gathering it from the sea, in the way that ancient mariners would gather various materials to make things.

I can see the connection between the cherry blossoms that have their own process of blooming and then returning back into their transient cycle, just like water. Is there a material that you’d like to explore that you haven’t yet worked with? 

There’s quite a lot, and we still feel like we’ve got a lot to explore with rubber. We want to take our Fordlandia collection further, which is about amazonian rubber and amazonian materials. We discovered a lot on our trip to the amazon that we’d like to take further, such as the fish leathers. Other materials we’d like to explore further are flint, a really interesting material.

How do you approach your process of work, does the concept come first and then you find the appropriate material after?

It depends really, for instance, we first heard and discovered about Fordlandia back in 2011 when we were living in Sao Paolo, but at that time had no reason to go there. But in 2015 we discovered a material called Ebonite, and they both connected and created this project, Fordlandia. Sometimes the material comes first, sometimes the story comes first but they always match at some point.

COS x Studio Swine 01


Regarding your exploration process, is it all done in your studio in London? 

We work with a fabricator in London that has a large space, whereas our studio is a bit smaller and we can conduct our research there. Including our bubble solution recipes there.

What were some of the challenges for this project?

We had a very pure vision from the start, so to keep that on track with engineering and technological problems we had to overcome was a challenge. Bubbles are very delicate, and they are actually really hard to produce with a machine. You kind of underestimate that they’re so easy to make with a machine (children love to make bubbles all the time) but there’s a human touch required and only realise when you’re making a mechanical operation. There’s a lot of delicate movements and things you need for it to happen in a synchronised order.

How long was the process?

We were commissioned in October 2016, and began prototyping and then began making the piece in February 2017.

You mentioned that designers are more often using marble or brass, which reminds us of your It’s Nice That film about ‘Failure’. Do you think you’re more adventurous to explore fabrics because of your studio structure, that you have more freedom? 

We’ve designed a lot of freedom within our studio as there is only the two of us, so we’re very flexible to travel anywhere to do a project. We do have to fundraise to do our projects, but not as much as if you have a group of staff and studio to support. So there is a lot of flexibility in our practice. I think we’re very drawn to just do new things for the first time and innovate.

Because we kind of believe designers as being agent for transformation so we like the challenge of taking something undesirable and turning it into something desirable. Hence our name, ‘Swine’, we wanted to kind of flip the association. It’s seen as a negative byword, but actually they make fine parma ham, or fine truffles, that sort of thing. We also do love marble and brass, but it feels like the design challenge is not as much there as if you have a material that’s not already holding a value. Sustainability is a a good challenge to take on too, because its usually seen as quite dry and frumpy. We want to engage to engage with that view, that but at the same time make it exciting and aesthetically pleasing.

It’s true; sustainability is a step towards the future yet still retains this frumpy, uncool reputation yet is definitely needed within design. Actually, with that being your ethos, does COS also incorporate that into their work moving forward and perhaps why you accepted the project?

We are really fortunate to be quite selective about what we take on, and we’d only accept those that also genuinely share our values and allow us to pursue our interests as well as theirs. So that is very much in the ethos of COS, and it also helps the design process because if you can do more with less it’s not only aesthetically pleasing and interesting, it creates timeless garments as it’s not as trend-driven. Such as cutting garments from one piece of fabric, etc.

COS x Studio Swine 02

COS x Studio Swine 03
COS Creative Director Karin Gustafsson with Alexander and Azusa of Studio Swine 

When the bulbs of water touch a persons skin they burst but stay connected with certain fabrics. How did you create this fascinating process?

A lot of experimenting and prototyping. We’ve gone through a lot of bubble solution with lots of different ratios and recipes that we could find online, and tested it to be strong enough to hold whilst it bounces on the clothes, but not too strong to clog up the mechanism. We also went through a lot of prototyping for the mechanism within the tree, and we created over 2000 custom parts for the installation. It was 3D printed, because there is currently nothing in the market that could currently do that.

So in a sense this is a blueprint for future projects like this, is it solely for the studio or would COS use the concept again? 

Currently there are no plans, but the potential is definitely there. For example, there are currently two COS stores with window displays with one arm or two arms producing the bubbles. It’s really exciting to think of how we could take it further.

All images, courtesy COS