THE SCORE | The Hackney Gazelles show us how it’s done in the Nike Air Force 1 Flyknit

Originally starting off as a basketball shoe in 1983, the classic Air Force 1 shape has, like many other Nike silhouettes, evolved into the diverse realm of lifestyle footwear. With practicality and reliability leading in functionality, the Air Force 1 quickly became a solid everyday staple. Now, the shoe has been reinvented with the Flyknit fabric, available in various colour ways to emphasise the Air Force 1’s role in personal style and expression.

In the city of London, a place where personal style reigns free and is championed by all, Champ Magazine teamed up with up-and-coming womens basketball team The Hackney Gazelles, to showcase the Nike Air Force 1 Flyknit’s diverse individual styling options, practicality and durability.

The Hackney Gazelles, a team of 10 young female Londoners who started their team in early 2015, all share a common passion for basketball and London, playing together every Sunday at the Hackney Downs outdoor courts. Each member is from a different part of London and each member practises a different trade: be it set design, writing, styling, lecturing or composing.

The new Nike Air Force 1 Flyknit is made up of a welcome marriage of breathability, lightweight materials and the classic AF1 design. Bwalya, Stephanie, Jessica and Pc of the Hackney Gazelles team featured in the editorial, celebrate these elements in their own way. Interlinking the basketball core attributes of the AF1 to their everyday style, the shoe makes way for a new generation of ballers keen to simplify their wardrobes to and from the court (and on and off the court).

The stylish silhouette of the Nike Air Force 1 Flyknit provides a new diversity in street style and ultimate comfort, with its updated versatile design now undoubtedly resonating with ballers and non-ballers alike.

 This is a new chapter for personal style worldwide.

 

 

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CREDITS

Photographer : Harriet Turney

Styling: Pc Williams

Hair : Joel Benjamin

Talent: Hackney Gazelles

Creative Direction and Production : Champ Creative

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For more, or to purchase the Nike Air Force 1 Flyknit, visit: www.store.nike.com