adidas Originals Tubular x CHAMP Studio

Style at the forefront of innovation. A first look at our shoot for the adidas Originals Tubular Primeknit Runner.

 The Tubulars are currently leading the way in casual footwear in 2015, with their design speaking to a wide audience through their blend of aesthetics and athletic abilities. The FW14 silhouette here confirms it all.

adidas Originals commissioned our team CHAMP Studio, to visually communicate the Tubular through our team in London and Tokyo, executing visuals that resonate with what we are also passionate about: design and innovation. Working on the Tubular shoot, it was a pleasure to communicate these traits visually through our creative team, and chosen models whom are at the centre of British culture and creativity.

Primeknit meets the Tubular Runner, a joining of refined aesthetics and practical design. Shot at the Barbican in London, we emphasised the strong design of the Tubular with the harsh Brutalist architecture of the Barbican estate – a truly iconic structure. We especially accentuated the idea behind the design of the shoe: practical and durable with a powerful aesthetic.

A move forward for style, the Tubular speaks to the fashion-conscious, with a practical attitude and approach. Monochrome colour ways and smooth lines join a strong silhouette. Now, our lifestyles today are more diverse than ever before with the never-ending personal options for cultural events or fashion. They both enrich our lives, but to simplify things there was always a need for a shoe with a chameleon-trait – a shoe that could look good in the daytime whilst transforming into an appropriate choice for evening events. The Tubular does this subtly and it can be adapted to anyones lifestyle: the youth, elderly, professional, student or creative. We all want comfort and admirable aesthetics. This is the new practicality in a shoe. We predict the Tubular as a staple for everyones wardrobe.

The adidas Originals Tubular Primekit Runner will available online at www.adidas.co.uk

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Art Direction and Production: CHAMP Studio

Photographer: Ollie Adegboye

Fashion Editor: Cobbie Yates

Hair and Makeup: Ala Hojat

Talent: Taryll Sonson and Luke Clayton-Thompson

Thanks to: John Doe, Adidas UK