AITOR THROUP – CREATIVE DIRECTOR G-STAR RAW

G-STAR RAW ANNOUNCES AITOR THROUP AS EXECUTIVE CREATIVE DIRECTOR

“Incredibly honoured and excited to start this new adventure with G-Star RAW.”
Aitor Throup, October 25, 2016

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Following three years as Creative Consultant for G-Star RAW, London designer Aitor Throup is announced as Executive Creative Director for G-Star RAW.

So far, throughout his time at G-Star, Throup has art directed the latest “What is RAW?” global advertising campaign, developed new approaches to 3D denim design with the latest Staq 3D jeans and Motion concept, and additionally developed the concept for G-Star’s London Flagship store in Oxford Street.  Earlier this June (2016), Throup unveiled his first capsule collection for G-Star during Paris Men’s Fashion Week titled RAW Research. A ground-breaking collection created in G-Star’s internal innovation laboratory.

Throup plans to continue his own studio, A.T. Studio, alongside his own innovative designs through his label, ‘New Object Research’.  A very exciting time ahead indeed.

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www.g-star.com/rawresearch

www.aitorthroup.com